UiWE is a Copenhagen-based culture design agency. We bring together design and culture-expertise to create deep, rooted solutions to social and cultural challenges – for cities, organisations and companies. UiWE is directed by experienced cultural planner Christian Pagh with a small multidisciplinary team, uniting culture professionals, architects and designers, dedicated to the understanding of what makes you and I a we.
Christian Pagh
Cultural planner, MA in Modern Culture & Philosophy, Founding Partner
Christian founded UiWE in 2008 to combine cultural thinking and design. Improving the connections between people and their environment is Christian’s drive. He is dedicated to create solutions that has a genuine impact on people’s lives. Urban planning is a strong theme in his work, as well as user-oriented innovation and film-making. Christian is assistant professor at Copenhagen Business School, an experienced public speaker and a sharp editor.
Marie Wöldike
Ideator
Marie is trained as Ideator from KEA Design/Business. Her focus is combining design methods and business strategy to enable creation of creative concepts. At UiWE Marie works with a range of different projects, as well as our web and graphic design. Marie is both a strong conceptual thinking and en efficient hands-on practitioner.
PeeBetter Partners
Nuala Collins
Interior Architect, Bachelor of Design (Interior) with Honours
Nuala works across all the various scales of spatial design, from interior and exhibition design to architecture and urbanism. Nuala’s past collaborations have been with Bakker & Blanc Architectes Associés (Switzerland) and Studio Daniel Libeskind (USA and Switzerland). Nuala has taught architecture at the EPFL, Switzerland and Victoria University, New Zealand – and also works with visual communication; film, graphic and web design. www.nualacollins.com
Sara Nanna Jørgensen
Designer
Sara is trained at The Danish Design School and has worked mainly with product design, graphical design, sculpture & animation. At the PeeBetter team, Sara unites her practical skills with a strong creative, conceptual approach to the interaction between people and objects. Film editing and effect design has also been an integrated part of Sara’s professional life both. Lately Sara has focused on lighting and interior design.
Why culture design
A city is more than its buildings. A library is more than its books. A company is more than its products. It’s ultimately about what people do – together. It’s culture. Culture design is an approach to understanding and developing culture – the way we act, interact and communicate. It’s about handling complexity and creating solutions that are both physical and social, simple and ambitious, be it on a town square, in a library or inside an organisation. To develop really good solutions – and not just more noise – you need to understand culture. Our approach.
How we go about it
Amongst our clients are cities, public agencies, cultural institutions and companies. Often we collaborate with other creative companies. We value working closely with our clients and partners, innovating and implementing together. Our projects often combine different types of expertise, uniting planning, architecture and design with cultural mapping, value analysis and user-involvement. Amongst our products are cultural strategy, urban design, participation methods and film production. The focus is always finding the form that fits the task – and content – at hand. Our work.