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Carlsberg lost – but Copenhagernes’ favourite

The Carlsberg brand and experience centre competition was won by American team of Ralf Appelbaum. Our proposal – made with EFFEKT, LOOP Associates, Arthesia and Niras Engineers – was the Copenhagener’s favourite in the popular vote both online and onsite – followed by BIG.

Rather than a traditional brand centre, we proposed a culture centre designed to host contemporary culture and events. Check out the proposal at our Issue library.