UiWE is a culture design agency. We bring together design and culture expertise to solve complex challenges. Call us at +45 26 38 06 06 or mail us at hello@uiwe.dk
PeeBetter – changing the culture of peeing
Design cultural analysis Roskilde Festival l 2011
UiWE is developing a female urinal for the Roskilde Festival – the biggest festival in Northern Europe.
UiWE is developing a female urinal for the Roskilde Festival – the biggest festival in Northern Europe. Our concept PeeBetter is looking at the whole experience for girls on the festival, focusing on both the overall navigation and communication and the very practical needs when you need to pee.
We involve the users in creating solution that makes life easier for girls at festival, outdoor parties and events. It is an integrated part of our approach to open up the design process and invite people to participate, comment and share their ideas.
